The brief involved packaging design for Elicio, a skin and body care brand. The sophisticated simplicity of the packaging, appeals to an audience that make considered decisions of the products they use, whilst the intricate and spheric design, reflects a moment of evocation through sensation and gives the brand its personal and unique character.
CM AOX was born out of an interest in traditional hand craft and functional and innovative designs. The accessories range combines traditional artisanal craftsmanship and modern laser cutting technic to create innovative, yet timeless, sustainable and functional design inspired by the rigid visual language found within the micro-structure of deconstructed computer devices.
Design & Art Direction
ANALOGUE COLLECTIVE – BRAND IDENTITY BRIEF
The brief was to create a contemporary brand identity for Analogue Collective, a new store and gallery space with a focus on analogue photography and products. The space is a platform for real life encounters away from the digital sphere, a place to disconnect to reconnect. The visual language was influenced by the timeless analogue Braun designs by Dieter Rams and modernist modular systems.
WANDERER TRAVEL MAGAZINE – EDITORIAL BRIEF
The brief was to create an alternative travel magazine for an audience that prefers to voyage off the beaten track. The cover page and editorial express the authenticity and uniqueness of unconventional traveling whilst inviting the reader to become explorers.
SPARK TALKS – EVENT BRANDING
The objective of the brief was to create the brand collateral for a series of talks about ‘Bacteria – Invisible Heroes’ by the non-profit organisation Spark. The expressive design of the collateral, which unveils the unseen beauty of bacteria, reflects the overarching theme of the event, whilst incorporating the core message of the organisation – igniting new ideas and conversations.
VINYL COVER – HANDMADE BRIEF
The objective of the handmade brief was to create a vinyl cover that combines handmade non-digital elements with computer manipulation. The album ‘OK Computer’ by Radiohead can be understood as a concern towards the over reliance on technology, a trend which can lead to automation and eventually, alienation. By tacking a keyboard apart and not only exposing but also taking its connecting web offline was an attempt to show the importance of rewiring human connections in an offline space.